Brand:
EXPO Dry Erase Board.
Communication opportunity:
People assume that the only way to manage their lives requires WI-FI. Only 7 years ago smartphones, pads, iThis and iThat didn't exist. EXPO dry erase boards will keep you organized, let you send and receive messages and even play games, simply.
Target Audience:
Gender: Male and Female
Age: Kids to elders
Occupation: Any
Brand Perception:
Other than classrooms and conference rooms, no one really thinks about dry erase boards anymore. Analog? WTF?
Brand Outcome:
Small and lightweight, they can be mounted in dorms, kitchens, offices: anywhere. Whatever you put on the board will stay there, at least until you erase it. Remember how good it feels to write something with your own hand...in your personal font.
USP:
Effective, fun and personal...with infinite battery power.
PROCESS
I created this Expo spot by clipping together various hotel commercials using After Effects. The script that I wrote was brought to life courtesy of Voice123.com.
Enjoy.
